The article discusses how TikTok exemplifies the rapidly changing dynamics of the digital age, emphasizing the limited control organizations and individuals have over digital content. It highlights TikTok's unparalleled growth and impact on culture, noting that the platform's algorithm-driven content distribution can quickly amplify trends. The piece suggests that traditional methods of content moderation and management are increasingly ineffective, urging companies to embrace adaptability and creativity in navigating this evolving landscape.
