People Believe People: Why expanding your referral strategy to externals is the next front

Jan 29, 2025ERE.net
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The article discusses the benefits of expanding employee referral programs to include external networks. It highlights that people tend to trust recommendations from their personal connections, which can be leveraged by tapping into employees' broader networks beyond just colleagues. By involving alumni, business partners, and industry contacts, organizations can access a wider pool of potential candidates and improve their talent acquisition efforts. This approach not only enhances recruiting effectiveness but also helps in building a more diverse and inclusive workforce. The article suggests that expanding referral strategies in this way can lead to better quality hires and a more engaged workforce.