The article from ERE discusses the importance of carefully selecting personnel for employer branding roles. It emphasizes the need for a strategic approach, cautioning against hiring individuals solely based on traditional marketing or HR backgrounds. Instead, it suggests assessing candidates for their ability to align employer branding with the company's overall mission, culture, and employee experience. The key is to find a person who can effectively communicate the authentic essence of the workplace, thereby attracting suitable talent and fostering genuine engagement.
